Our Marketing Blog
The Best Way to Get Leads in B2B That Sales Actually Wants
Marketing teams often feel proud when website lead numbers go up. But sales teams are usually less excited when those leads don’t turn into actual
How AI Is Changing Search, Rankings, and Traffic
AI is changing search optimization and how customers find information online, and this has become a serious concern for B2B marketing teams. Buyers are no
How AI Search Is Changing SEO in 2026 For B2B
Search behavior is undergoing one of the biggest shifts since Google became the primary way people find information online. Users are now asking AI tools
Generative Engine Optimization (GEO): How to Win AI Mentions
If you’re still measuring your online visibility by Google rankings and website traffic alone, you’re only seeing part of the picture. Every day, ChatGPT processes
OpenAI Confirms Conversion Focused Ads Are Coming to ChatGPT
For years, marketers optimized for Google, social platforms, and paid ad networks. Now, another channel is taking shape. OpenAI ChatGPT ads are becoming part of
How Brands Can Track, Measure, and Increase AI Referral Traffic from LLMs
AI referral traffic is becoming an increasingly significant source for driving qualified web visitors as buyers use ChatGPT, Perplexity, Gemini, and other AI tools to