How to Prove the Value of Your Marketing
A Practical Framework for ROI and Executive Buy-In
Designed for marketers, business development managers, sales leaders, and business owners who need to show real, measurable impact.
Clients and Companies We've Partnered With
What You’ll Learn:
- A simple 4-step framework to track what actually drives revenue
- Real-world examples across PPC, SEO, and other marketing channels
- An ROI calculator to estimate performance during campaigns or guide future planning
- A 1-slide report template to show results to decision-makers without over explaining
- Justify your marketing spend, whether you manage it in-house or work with outside vendors
Why This Webinar Is for You
You’ve launched campaigns, generated traffic, and brought in leads, but when it’s time to report results, marketing isn’t seen as a straight line that connects to actual dollar amounts = ROI.
We’re here to change that.
Whether you’re running marketing in-house, managing a team, or working with outside vendors, this webinar will help you see what’s working and tie your efforts directly to revenue, not just traffic or activity.
Morgan Monaghan, CEO of Simplified Marketing and former marketing lead for Fortune 100 subsidiaries, works with B2B teams across manufacturing, energy, and medtech. She knows from experience, executives don’t need a long story.
Leadership need to see the ROI, clearly and quickly.
The truth is, most marketing teams ARE doing the work that moves the business forward. But when that marketing work isn’t clearly tied to revenue, it’s often seen as an extra expense.
In this one focused hour, you’ll get the framework, tools, and language to make sure that your marketing is clearly positioned as the growth driver it actually is.
Who Should Attend:
- B2B marketing managers and digital leads
- Sales teams responsible for marketing ROI
- Business development professionals driving pipeline
- Business owners who want to clearly quantify the value of their marketing leads
- Anyone reporting performance to executives without the tools to back it up
What You’ll Walk Away With
You’ll get access to practical tools designed to help you prove your marketing is driving revenue with confidence and actually show how it’s driving results. These are ready-to-use and built for real conversations with leadership.
01
Marketing Decoder Framework
Our simple 4-step system to help you break down your marketing efforts and connect them directly to revenue so you can finally explain what’s working (and what’s not) in a way that makes sense to leadership.
02
ROI Estimator Worksheet
A plug-and-play worksheet that helps you quickly calculate the estimated return on your marketing campaigns using your own numbers. No complicated formulas, just real clarity.
03
Executive One-Slide Report Template
A clean, effective slide you can drop into any meeting to show leadership exactly what they care about without overwhelming them with fluff. It’s the kind of clarity that builds trust and drives approval.
Meet Your Hosts:
Morgan Monaghan
Morgan Monaghan
Micha Ginos
Simplified Marketing
Micha Ginos
Ready to Shift the Conversation?
It’s time to stop defending your budget and start owning your impact.
